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Are Google Ads Worth It? Yes, in the long run, but it doesn’t always make sense in the short run.

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Note: I am not affiliated with Google. There are no affiliate links in this post.

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Since becoming a full-time teacher, I have ventured into Google Ads. I’ll be honest: This isn’t the first growth lever I’ve used when lead flow has slowed. But I think Google Ads can be valuable as long as you know some advertising challenges:

See the image below, taken from the Google Keyword Planner tool, where you can evaluate the monthly search # and various target keywords.

One of the most common mistakes people make when starting Google Ads is giving up too early. They get precious few clicks on their ad, panic that they still haven’t gotten any new students and reject Google ads altogether.

You don’t convert every click to a student. In fact, most clicks do not become students. But don’t give up on what could be a great ad too soon!

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The good news is that Google has an ongoing promotion for new Google Ads users that matches the first $150 you spend. So, if you want to open a new Google Ads account, commit to spending at least $150 for $300 in clicks.

Google also doesn’t charge you for clicking on one of your ads. If you do, you’ll rack up credit card fees and make a lot of small transactions in the process. Instead, they start you at $350 and charge you monthly if you don’t reach that limit:

So assuming you pay Google with a credit card, you’re actually looking at 60+ days to recoup the $150 you spent on the first batch of clicks.

Google knows that displaying ads at the top of the page is a hindrance to organic search results for its users. Those ads are annoying, at least if they match the keywords you’re looking for. That’s why Google rewards ads with high click-through rates (CTRs). They believe that if people click on the ad, it’s more relevant, so people won’t bother with it.

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Since your customers are the biggest Chinese companies willing to spend, you often end up spending less than you should. For example, this prediction for the keyword “math guide”:

Because you can display at the top of the search results for “Math Guide”, even if you bid as low as $4, you can pay closer to $2.62 per click as long as you have an ad that convinces searchers to click. .

Note that $7.8 million is the maximum you can pay per month for this keyword: in fact, you’ll limit the # of clicks you receive by keeping your budget under $7,000 per month.

Otherwise, you’ll be spending a lot of money on people searching for “mentor jobs”, “home tutor salary” and “home tutor jobs”. This is clearly not a person who wants to be human.

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To do this, set “Negative keywords” if the search contains certain keywords for which your ad does not show and does not pay for clicks (this list is only an example and is far from complete):

Overall, I’ve made more money from the students I’ve acquired through Google Ads than I’ve spent on advertising

This is where LSAT tutoring is especially expensive, and reviews can cost anywhere from $7 to $30. So, as scary as it is to commit time and money to an uncertain reward, I encourage anyone with independent leads to at least give Google Ads a try.

Our use of cookies We use cookies that are necessary to make our website work. We also set functionality and performance cookies to help us improve our website by measuring traffic. For more detailed information about the cookies we use, see our privacy policy. ✖If your digital marketing agency manages Google Ads accounts for clients, you understand the constant challenge of optimizing those accounts to maximize ROI. Designed specifically for agency professionals like you, this guide walks you through the complex process of optimizing Google Ads.

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In the ever-evolving landscape of digital advertising, it’s easy for even the most seasoned PPC practitioner to overlook important details in the day-to-day operations of an account, potentially leaving untapped opportunities on the table.

That’s why we’ve partnered with over 6,500 PPC agencies worldwide to use our experience and expertise to create the Google Ads Optimization Guide.

This guide isn’t just a set of steps to follow, it’s a treasure trove of insights, actionable tips and breakthrough ideas that will change the way you think about optimizing Google Ads. Our strategies have stood the test of time, are backed by industry-leading experts, and consistently produce exceptional real-world results.

PPC campaigns can target specific high-profile audiences, from prospecting to re-engaging loyal customers. It is a very important thing for us to convey our marketing message. Tim Akers, Founder, Akers Digital

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Whether you’re getting a new client account or perfecting an existing one, our guide will give you the knowledge to optimize Google Ads like campaigns to ensure every penny of your client’s PPC ad budget is spent effectively.

No time to read the whole article right now? No problem, just download the Google Ads Optimization Checklist as a PDF so you (and your PPC team) can refer to it when needed.

Make sure your PPC campaign is as effective as possible to ensure you don’t waste your client’s Google ad budget. This includes everything from keywords to ad copy, landing pages, targeting options, day options and more.

Always remember that this is an iterative process. You probably won’t be able to fix everything in one sitting, and it’s usually not a good idea. After all, if you change a lot of things at once, you may not know which changes have a positive effect and which have a negative effect.

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The goal of optimization is to ensure that the campaign runs as smoothly as possible and that all of the client’s business goals are met. This can be a time-consuming process, but it’s important to ensure that the Google Ads campaigns your agency is responsible for are generating as much revenue as possible for your clients.

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However, we generally recommend full account optimization at least once a month, with smaller optimizations and adjustments performed daily or weekly. This helps keep the account running at its peak and not wasting money fixing stupid things.

If you are using a PPC campaign from another agency or an in-house team, you need to optimize it well, as this will help you find opportunities to grow.

Simply communicate with your customers what you’re doing, why you’re doing it, and what they expect as a result. Remember, the goal is always to provide your customers with the best service and results.

The way people search for your product or customer service is constantly changing, so your agent needs to keep up with these keyword trends. Also, as the old saying goes “you don’t know what you don’t know” – so your team may not be thinking of some terms.

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