Linkedin 0 Ad Credit – InMails and direct messages cannot be edited. they complement each other to improve your sales. Marketers use both strategies, but there is an important but consequential difference between them.

So where do you start if you want to get more referrals from your LinkedIn group?

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LinkedIn InMail and regular LinkedIn messages allow you to initiate private conversations with other users. Now let’s understand what each one is on LinkedIn.

LinkedIn InMail is a premium feature available with a Premium account or InMail account. It allows users to send targeted personal messages not only to their existing connections but also to 2nd and 3rd degree connections.

On the other hand, LinkedIn messages are usually a form of online communication. Although they are free, they have a limitation – they can only be sent to your 1st degree connections.

If you want to send a message to someone outside of your contact list, LinkedIn recommends sending a contact request first. Once the request is accepted, you can start a conversation with that user.

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How can you improve your cold prospecting with LinkedIn InMail? Here are four use cases to consider.

You go through your LinkedIn feed and you see your customers’ comments or posts about X problem, but they are not among your LinkedIn connections.

It is necessary to send a contact request, but you have to wait (if) it is approved. In contrast, with InMails, you can quickly reach a manager with a personal touch. Explain how your offering solves the customer’s pain points and invite them to engage in a meaningful conversation.

This is a great way to get the attention of the ICP without wasting time sending contact requests and waiting for users to allow them to start a private conversation.

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Use LinkedIn InMail to cut to the chase and get to the desired content to set the stage for collaboration.

For example, you can track your leads’ opinions and use them as a starting point to create warm relationships by revealing common interests or goals in InMail. This increases your chances of getting a positive response and moves the lead down your sales pipeline.

To achieve this, actively follow the messages and comments of your target audience. Join industry-related groups, follow hashtags to join important conversations, find common ground, and create personalized InMail. In fact, personalized InMails perform about 15% better than bulk.

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According to LinkedIn, Premium members are 2.6 times more likely to be hired on the platform. In this context, LinkedIn InMail can be a real game changer for those who want to speed up their job search with structured messages. Make sure you show genuine interest in the job and demonstrate your qualifications for the desired position.

And finally – recruiters are always struggling with the challenges of finding and attracting companies with job opportunities. Below is an example of a founder contacting a candidate using InMail.

When you have hundreds of LinkedIn accounts, there is no need for InMails. They are designed for targeted information campaigns.

With custom emails that start with contact requests, you can reach thousands of customers without worrying about InMail credits.

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LinkedIn contact requests and messages can be simplified, including personalization with useful tools. On top of that, you can triple your goals by combining InMails with regular messages. How about? There are weekly and monthly limits.

You can send 100-250 affiliate requests per week (or 400-1000/month). Likewise, monthly InMail messages range from 5 to 50 messages. (More about InMail credits in the next chapters).

So far, we’ve covered LinkedIn InMail and standard messaging, but it has a lot more to offer. There are supported InMails and message notifications.

You may be wondering the difference between the three. The answer is simple: both are the same thing. In 2019, LinkedIn changed Sponsored InMail Brands, and since then they are known as Message Ads.

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In fact, InMails are a LinkedIn outreach and marketing tool. Then the next question arises: how many InMails can you send?

LinkedIn InMail credits are included in all LinkedIn premium plans, including Premium Career, Premium Business, Sales Navigator Core, and Recruiter Lite. Credits and limits may vary depending on the nature of your LinkedIn account.

However, there is a solution to reach the 800 InMails we have at Linked Helper. If you contact members using the Open Profile feature with LinkedIn Premium, you can send 800 InMails per month.

LinkedIn says each credit expires after 90 days, so they roll over to the next month if not used. However, you cannot change your credits when you top up your account.

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1. Upgrade to a LinkedIn Premium account by choosing from options such as Premium Career, Premium Business, Premium Sales or Premium Recruiter, depending on your needs and goals.

2. Depending on the subscription plan you choose, you will receive a certain amount of InMail credit as part of the premium features.

⚠️ Warning: Remember that if you cancel your premium subscription, your credit balance will be refunded.

Although LinkedIn does not have an official refund policy for InMail credits, there is an option to refund them. According to LinkedIn references:

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Every InMail message that is approved/rejected and answered correctly within 90 days of sending will be verified. A pending InMail message is not listed as approved or rejected. In terms of LinkedIn communication, quick replies to InMail messages are counted as replies.

That is, if the user clicks on the quick reply option in the conversation, it is considered a reply to the InMail. Therefore, your InMail will be returned.

You can collect up to 60 days of InMail Credits after your subscription starts, but you can send InMails as soon as you receive the credit.

InMail messages can be a powerful tool for reaching targeted leads, but they have drawbacks. For example, LinkedIn does not allow sending a follow-up message if the user has not responded to the initial InMail message.

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If the prospect doesn’t contact you, you should send them a contact request and contact them.

The Open Profile Premium feature of LinkedIn allows you to use up to 800 InMails to increase your outreach results. This powerful feature allows you to connect with LinkedIn Premium members for free, even if they are not part of your network.

All LinkedIn members can see the full list of Premium members who have taken an open profile. However, it is important to note that you must have a Premium account to be a member of Open Profile.

With Linked Helper, you can easily find users with open pages with one click ⚡ and create a series of InMail notifications from the tool. Here’s a step-by-step guide on how to do it:

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Then, add a “Check Answer” function. The tool keeps track of all users who have responded to your InMail. Once the campaign is complete, you can download the message and response history in Excel format for in-depth analysis.

Start with a warm greeting, introduce yourself and explain why you are visiting. If possible, keep the text under 30-400 words to increase the response rate.

Every InMail should have a clear objective. If the recipient doesn’t understand what is expected of them, the chances of you getting a response are slim. When asking for feedback, setting up a meeting, or scheduling a phone call, make sure your phone works.

For example, if you want to join the conversation, end your InMail with this message –

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In this way, you guide the recipient to the next steps and keep the conversation free of irritation and frustration.

🔥 78% of users are more likely to accept your InMail if you see their LinkedIn profile first. Also, prospects will respond more to InMails if you view their page multiple times within 30 days. If you don’t like InMail support as a cold call, develop a warm behavior.

For example, you can access their new posts, comment, start conversations, and like posts you like. This approach engages leads in the conversation and provides a solid foundation for nurturing leads.

Tip: Use Linked Helper to simplify the warm-up process by visiting, following pages, sponsoring skills, inviting to events, liking and commenting on posts or no articles.

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Linked Helper allows you to choose the number of posts and articles you want to create and delay these activities. The latter is convenient for capturing the attention of leaders living in different time zones.

Catchy subject lines can compel the recipient to open and read the message. Avoid using generic terms such as “online meeting time” or “uniform growth”.

Be specific and emphasize the value they get from opening your message. Keep subject lines under 200 words to avoid length. Add customization or time downloads. You can use Linked Helper for this

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